The Green Shift

As part of our Build Net Zero Now campaign Finance working group we have launched a report – “The Green Shift – The existing financial incentives for higher environmental performance of new homes”, authored by Rafe Bertram.

The document is an exploration to see if a ‘tipping point’ has been reached, one where existing financial incentives provide high levels of environmental sustainability in a way that are financially advantageous for all stakeholders, and if this route is now the most financially viable option.

As part of phase 3 of our Build Net Zero Now campaign, we will be looking into opportunities for a yearly revision of this document. If you have any feedback, comments, or additions, please let us know via:


With thanks to our Finance working group participants for supporting this work:

Neil Murphy, TOWN (WG chair); Rafe Bertram, Enfield Council; Chris Brigstocke, Winckworth Sherwood; Nicholas Fishlock, Brighton & Hove Council; Mark Ogden, Triodos; Emyr Poole, Homes England; Ian Rigarlsford, Ecology Building Society; David Smith, South East Consortium; Annabel Harsmworth, M&G; James Sheldon, Bioregional; Michael Fowell, NW Leicestershire District Council; Debbie McLatch, Basingstoke and Deane Borough Council; Gilbert Lennox-King, Construction Carbon; Julian Brooks, Richard Broad, Larry Tate, Good Homes Alliance.

About Build Net Zero Now

The Good Homes Alliance Build Net Zero Now campaign aims to empower progressive Local Authorities, Housing Associations and housebuilders, and their supply chains, by providing them with the knowledge and tools to deliver net zero housing.

Following a year-long series of topical events and targeted outputs, including new and freely available net zero case studies and design briefs, phase one of the campaign concluded at the GHA Build Net Zero Now Conference in October 2021. 

A series of working groups and targeted outputs concluded phase two of the campaign in Autumn 2023, with phase three of the campaign continuing into 2024. 

The campaign outputs have proved vital for the 30+ members of our fast-growing LA Vanguard and HA Pathfinder networks from across the UK, who collectively represent 350,000 existing homes and 120,000 new build homes to be developed in the next 10 years.

Lead campaign sponsors:

Theme sponsor:


Video – Net Zero Housing and Green Finance

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